Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 13, No. 2, 2009

Attitudes toward and Stereotypes of Persons with Body Art: Implications for Marketing Management
ABSTRACTAlthough adorning the body by means of tattoos and body piercings is an ancient practice, it has become increasing popular as of late in Western cultures including the United States. The increasing popularity of body art has been most apparent...
The Impact of Market Orientation toward Students and Student/faculty Ratios on Performance Excellence in the Case of Aacsb - International Member Schools
ABSTRACTThis manuscript reports the results of a national survey examining levels of market orientation toward students and student/faculty ratios exhibited in AACSB member schools. We reword Narver and Slater's (1990) "market orientation" scale and...
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