Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 13, No. 2, 2009

Attitudes toward and Stereotypes of Persons with Body Art: Implications for Marketing Management
ABSTRACTAlthough adorning the body by means of tattoos and body piercings is an ancient practice, it has become increasing popular as of late in Western cultures including the United States. The increasing popularity of body art has been most apparent...
Brand Name and Price Cue Effects within a Brand Extension Context
ABSTRACTThis research considers brand name and price cue interaction effects on perceived quality judgments within a brand extension context. A lab experiment was conducted within the context of a new grocery product and brand name quality was manipulated...
Consumer Receptivity to Social Marketing Information: The Role of Self-Rated Knowledge and Knowledge Accuracy
ABSTRACTPrior knowledge has been shown to impact information search and processing in traditional product and service contexts. We examine the impact of two types of prior knowledge, subjective knowledge and self-rated knowledge, on information receptivity...
Human Dimension in Marketing Research: A Sense-Making Approach
ABSTRACTMarketing research is an important element of the marketing process. Typical models of research explain research as an objective process. However, like any other process, marketing research has human elements. Hence, there are subjective elements...
Inconsistencies of Performance Measurements within Channel Systems
ABSTRACTThe channels literature has focused on antecedents to developing healthy and functionally coordinated relationships within the channel and how these relationships are essential for optimum channel performance. However, due to inconsistencies...
Mortgage Marketing Practices and the U.S. Credit Crisis
ABSTRACTWhat role did mortgage marketing practices play in the U.S. credit crisis? Was it the result of greedy lenders, deceptive loan originators, creators of mortgage-backed securities, and complacent investors? Or were consumers complicit with lenders...
Re-Branding Social Good: Social Profit as a New Conceptual Framework
ABSTRACTThe term "non-profit" has been criticized as fiscally inaccurate and negative, when the goal of these organizations is, in fact, positive. The United States Internal Revenue Service (IRS) Code states that earnings gained by "non-profit" organizations...
The Impact of Market Orientation toward Students and Student/faculty Ratios on Performance Excellence in the Case of Aacsb - International Member Schools
ABSTRACTThis manuscript reports the results of a national survey examining levels of market orientation toward students and student/faculty ratios exhibited in AACSB member schools. We reword Narver and Slater's (1990) "market orientation" scale and...
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