Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 11, No. 2, 2007

Provincial and Territorial On-Line Tourism: How Canadian Provinces and Territories Are Using the Internet for Travel Marketing and Promotion
ABSTRACTThis study examines the online marketing practices of provincial and territorial tourism authorities within Canada. Rather than examining ways in which the federal Canadian government promotes the country, this study examines the tourism website...
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