Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 6, No. 1-2, January-July

A Methodology towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets
ABSTRACT This study goes beyond most previous research on first-mover advantages by examining the broader concept of strategic marketing initiative. Specifically, a measurement scale was developed to assess the full extent of a firm's first-mover...
An Empirical Examination of Machiavellianism on Adaptive Sales Performance
ABSTRACT This article investigates the various effects of Machiavellianism on adaptive sales performance. Results flag a wide range of results that indicate that those who possess high Machiavellian traits are more productive in many environments...
Campus Stalker Rapes Students of Their Financial Dignity: A Review and Strategic Ethical Framework for Credit Card Company Marketing Practices
ABSTRACT This manuscript identifies the realities and risk factors faced by marketing managers of credit card companies and urges them to consider the role of consumer sovereignty in the design and delivery of ethical marketing programs. The inherent...
Customer Satisfaction Related Competence Development
ABSTRACT This paper examines customer satisfaction related competence development especially from the perspective of personnel training. A theoretical framework for customer satisfaction related competence development consisting of three major areas...
Derived Importance-Performance Analysis: A Diagnostic Tool for "Main Street" Planners
ABSTRACT Assessing the community's perceptions of both downtown business and historic preservation is, as outlined in this study, an important first step in the establishment of any successful downtown revitalization effort. This study strives to...
Ethical and Socially Responsible Advertising: Can It Be Achieved?
ABSTRACT Prior to establishment of the FTC, consumers had no protection against the claims of advertisers. In 1938, the FTC declared "unfair or deceptive acts or practices" to be unlawful (Preston, 1975). Since that time, regulators, consumer groups,...
Generation Y: Purchasing Power and Implications for Marketing
ABSTRACT The study examines the buying habits of Generation Y The sheer size of the market of some 80 million strong makes it worth the attention of any retailer. The difference between Generation Y's purchasing power and Generation X's purchasing...
Investigating the Stochastic Nature of Consumer Search Termination
ABSTRACT Previous studies of consumer search have often ignored the stochastic element in the search process leading to biased results. This study develops a stochastic model of search that incorporates the effects of time elapsed since commencing...
Marketing Determinants of Customers' Attitudes towards Selecting a Restaurant
ABSTRACT This study examines the marketing determinants of customers' attitudes towards selecting a restaurant either for leisure or for business. Various factors such as service, product, location, physical, promotion, price, and image attributes...
On the Development of Consumer Socialization of Children
ABSTRACT This paper examines the theoretical framework of the economic socialization of children and youth, and characterizes the dynamics of the process of socialization within the family, and as it applies to the consumer behavior of the young...
Playing the Angles: A Managerial Opportunity in Ad Placement
ABSTRACT This study explores the effects of an ad form variable-camera angle-on ads in an ad pod. It found that while camera angles do not affect recall/recognition or brand attitudes for the ad in which the camera angles are abnormal, it does affect...
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