Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 1, No. 1, January

Determinants of Sales Person Adaptability
INTRODUCTION Being flexible, adaptable and able to think on one's feet is frequently identified as a positive trait for field sales people. Weitz (1978) offered a descriptive model of adaptability in selling behavior. This model outlines selling...
Individuals' Choice Behaviour in Waiting Situations
INTRODUCTION Individuals are concerned about time and their use of available time. In services situations individuals are confronted with various types of waiting time. Waiting time in service situations includes the time spent waiting for a particular...
Is the U.S. Format of Marketing Education Exportable?
A DIFFERENT WORLD Did you know that Morocco is so close! Morocco is a simple non-stop flight from New York. Flying time is only 6.5 hours, only 30 minutes longer than a flight from New York to Los Angeles. Stunning, unforgettable images are part...
Legitimacy of Managerial Influence of Marketing Educators: Perceptions of Administrators and Marketing Faculty
INTRODUCTION Management scholars have for many years been concerned with the topic of managerial power, influence, and authority. Power is the ability to influence someone to do something he or she would have not otherwise have done. Influence is...
Market Signaling Behavior in the Service Industry
INTRODUCTION Marketing signals are communication vehicles which provide information beyond the mere form of the message, a message within a message. These signals can be sent to competitors, customers, suppliers, or other interested stakeholders...
The Forecasting Accuracy of Five Time Series Models: Evidence from the Portuguese Car Market
INTRODUCTION Multiple time series models have been proposed for some time as alternatives to structural econometric models (SEM) in economic forecasting applications. In the marketing field, applications of multiple time series techniques (Transfer...
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