Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 9, No. 1-2, January-July

Advertising Expenditure and Firm Profitability: An Investigation
ABSTRACT It is generally accepted or believed that advertising increases sales. But does this increase in sales translate into increase in profitability? Does increase in operating expense resulting from increased sales eat up or neutralize the...
I'm on Beale Street, but My Luggage Is in Memphis ... Egypt?: Deploying RFID-Enabled Baggage Tracking Systems to Improve Airline Customer Service
ABSTRACT This article examines the adoption of Radio Frequency Identification (RFID) technology in the commercial aviation industry, focusing on the role of RFID systems for improved baggage handling and security. Based upon secondary and trade...
Market Orientation toward Various Customer Groups in Business Schools
ABSTRACT The market-oriented organization recognizes the importance of coordinating the activities of all departments, functions, and individuals in the organization to satisfy customers by delivering superior value. The market-oriented organization...
Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation
ABSTRACT The present study was undertaken in order to gain a preliminary perspective on the use of technology in academic instruction in Marketing in the United States. The sampling frame consisted of professors and others interested in marketing....
Perceptions of Relationship Marketing Activities by Service Personnel in the HVAC Industry
ABSTRACT This paper examines the attitudes of technicians and contractors of small HVAC firms in regard to how they view relationship marketing activities. A survey was utilized to gauge their perceptions regarding relational marketing activities...
Service Quality: An Empirical Study of Expectations versus Perceptions in the Delivery of Financial Services
ABSTRACT This paper seeks to relate service quality to the expectations of consumers and bankers versus the perceptions of consumers in the delivery of banking services in community banks within the United States of America. A questionnaire based...
South African Consumers' Use of Quality Cues When Buying Venison
ABSTRACT South African venison offers a healthy alternative to other red meat types such as beef and lamb as it results from animals in their natural habitat, is free from human intervention in terms of hormones and antibiotics and is characterized...
The Academy of Marketing Studies Journal: An Analysis of the First Seven Years
ABSTRACT This article provides a retrospective analysis of the first seven volumes of the Academy of Marketing Studies Journal. The analysis presents a profile of the journal including 1) article lengths and other descriptive characteristics, 2)...
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