Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 16, 2012

A Segmentation of Beach Rental-by-Owner Online Inquiring Customers
ABSTRACTA growing segment that has emerged over the past decade is the vacation-rental-by-owner destination market. Indeed, many of today's beach house owners are using website promotion to rent their vacation properties versus the use of outside rental...
A Segmentation of Beach Rental-by-Owner Online Inquiring Customers
ABSTRACTA growing segment that has emerged over the past decade is the vacation-rental-byowner destination market Indeed, many of today ~ beach house owners are using website promotion to rent their vacation properties versus the use of outside rental...
Assessing the Accuracy of Automated Twitter Sentiment Coding
ABSTRACTSocial media have provided consumers with numerous outlets for disseminating their brand-related comments. Given the impact of these comments on brand image and brand success, marketers have begun to rely on third-party companies to automatically...
Assessing the Accuracy of Automated Twitter Sentiment Coding
ABSTRACTSocial media have provided consumers with numerous outlets for disseminating their brand-related comments. Given the impact of these comments on brand image and brand success, marketers have begun to rely on third-party companies to automatically...
Heavy versus Light Users: A Preliminary Study of Behavior Patterns in Retail Services
ABSTRACTThe purpose of the study is to investigate differences in profiles between heavy and light users of four retail services: fast-food burger outlets, convenience stores, medical clinics, and health clubs. The findings indicate that heavy users,...
Heavy versus Light Users: A Preliminary Study of Behavior Patterns in Retail Services
ABSTRACTThe purpose of the study is to investigate djfferences in profiles between heavy and light users of four retail services: fast-food burger outlets, convenience stores, medical clinics, and health clubs. The findings indicate that heavy users,...
Modeling Satisfied and Dissatisfied Customers in a B2B Setting
ABSTRACTIn this paper we propose a simulated approach to model empirical customer satisfaction data in a B2B setting for medium technology offerings. The model is compared to empirical customer satisfaction response data to examine fit. Our model suggests...
Modeling Satisfied and Dissatisfied Customers in a B2B Setting
ABSTRACTIn this paper we propose a simulated approach to model empirical customer satisfaction data in a B2B setting for medium technology offerings. The model is compared to empirical customer satisfaction response data to examine fit. Our model suggests...
Place Brands and the Relational Branding Communication Process
ABSTRACTUsing Hankinson's conceptual model of places as relational networks, an expanded model is introduced that more clearly reflects the relational nature of place brands by identifying the relevant communicational concepts at both the source (brand)...
Place Brands and the Relational Branding Communication Process
ABSTRACTUsing Hankinson's conceptual model of places as relational networks, an expanded model is introduced that more clearly reflects the relational nature of place brands by identifying the relevant communicational concepts at both the source (brand)...
Pursuit of Happiness by Consumption: Spending Time vs Spending Money
ABSTRACTBoth time and money can be considered as resources, but many studies have shown that they have different characteristics and impacts on consumer behavior. In this study, the authors have focused on the difference between spending time and spending...
Pursuit of Happiness by Consumption: Spending Time vs Spending Money
ABSTRACTBoth time and money can be considered as resources, but many studies have shown that they have different characteristics and impacts on consumer behavior. In this study, the authors have focused on the difference between spending time and spending...
System Optimization, Human Nature, Customer Value
ABSTRACTSelf interest, customer value, and psychology are integrated via a systems perspective. Using a perspective based on evolutionary psychology and cultural anthropology, social responsibility, a pro-social predisposition, and an ethical foundation...
The Choice of Content by Information Providers in Word of Mouth Communications
ABSTRACTWord-of-Mouth communication is an invaluable source of information for consumers. A comprehensive understanding of the flow of market information through interpersonal networks is therefore of unique theoretical and practical importance. Present...
The Choice of Content by Information Providers in Word of Mouth Communications
ABSTRACTWord-of-Mouth communication is an invaluable source of information for consumers. A comprehensive understanding of the flow of market information through interpersonal networks is therefore of unique theoretical and practical importance. Present...
The Reading Motives Scale: A Uses and Gratifications Study of What Drives People to Read
ABSTRACTThe Uses and Gratifications literature contains numerous scales measuring people's motives for media-related activities such as watching television, using the Internet, listening to radio. In this study the Reading Motives Scale was developed...
The Reading Motives Scale: A Uses and Gratifications Study of What Drives People to Read
ABSTRACTThe Uses and Gratifications literature contains numerous scales measuring people's motives for media-related activities such as watching television, using the Internet, listening to radio. In this study the Reading Motives Scale was developed...

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