Journal of Property Management

Magazine serving real estate managers.

Articles from Vol. 61, No. 3, May-June

7 Steps to Killer Ads
Advertising is a vital tool for marketing your apartment properties. It helps make the sales process more inviting, more buyer friendly. It screens out people not aligned with the product, and it attracts appropriate prospects to the door. The bad news...
Business Improvement Districts
The emergence of Business Improvement Districts (BIDs) in the downtowns and central business districts of our cities, both large and small, affords quality job opportunities for asset managers. Instead of a small number of owners cloistered in high-finish,...
Competitive Insurance Bids vs. Strategic Alliances
Property managers are frequently called by insurance brokers providing quotations with premium reductions of 10 percent or 15 percent. The temptation to accept these offers can be compelling. But is this in your best interest? What other factors should...
Management for the GSA
The opportunities for public-sector, third party building management are growing on a daily basis. Since the Carter Administration, the U.S. General Services Administration (GSA) has been reducing in-house staffs in response to lower appropriations and...
Municipal Golf Courses
A few years ago, golfers at the Chicago Park District municipal courses had to tee off of asphalt. The courses were in dismal shape, with little difference between playing the fairway and lying in the rough. Attendance had reached an all-time low. Then,...
Pool Care Made Simple
Let's assume your maintenance crew knows more about pool care than skimming leaves and drowning bees off the surface. Let's also assume they know something about pH levels and chlorine consumption. But do they know why, even after regular cleaning,...
Project Yourself: Getting Good PR
The CPM who whispers down a well About the services he has to sell, Will never reap a crop of dollars As she who climbs a tree and hollers. Hollering may not get you any publicity, or at least none that you want. But failing to promote your company...
Pump Up Your Company's Salability
The intense level of secrecy often associated with buying or selling a fee property management business disguises the fact that a large number of them are either considering selling or are hoping to buy or merge with another management company. Numerous...
Scoring in the Outsourcing Game
As corporations face ongoing pressure to score big in the productivity game, outsourcing remains as a way to give real estate departments that extra boost. Real estate managers with the right moves and know-how to play on the corporate team may find...
The Art of Negotiating
Negotiation is a process, but it is not a rigid one. Like art, successful negotiation has rules that provide a starting point for the enterprise. Some are legal, some are by custom, and some are simply in the best interests of all parties involved. ...
Welcome to the Web: The New Marketing Frontier
Somewhere between the hype of information-high-way barons and the skepticism of Net nay-sayers is a growing community of entrepreneurs exploring the marketing potential of the World WAde Web, the splashy graphics-oriented portion of the Internet. These...
Will Changes to the Passive Income Rules Renew Interest in Real Estate?
The final regulations under Internal Revenue Code section 469 (c) (7) were issued by the IRS on December 22, 1995. These regulations, which explain and interpret provisions regarding the rental real estate activities of taxpayers engaged in real property...
Your Day in Court: Becoming an Expert Witness
An apartment manager is held hostage by an estranged lover. In the course of rescuing the hostage, the police SWAT team destroys the belongings of a tenant in the adjacent apartment. Who should pay damages - the police, the property manager - or is this...
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