Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Marketing to Women Advertising & Promotions Monitor, April 2003

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Marketing to Women Advertising & Promotions Monitor, April 2003

Article excerpt

AUTOMOTIVE

American Suzuki Motor Corp.

Mark Reese

Director of Public Relations, Motorcycle/ATV Division

3251 E. Imperial Hwy.

Brea, CA 92821

Phone: 714-996-7040, x2262

Website: www.suzuki.com

With SoBe Beverages, cosponsors the Dirty Girls Dirt Bike School, a female-only training program for off-road motorcycle riding. The first session of Dirty Girls Dirt Bike School was open only to members of women's media, and launched in late February 2003. Classes are taught by Team Suzuki off-road champion rider Steve Hatch through his company, Extreme Arizona Off-Road Adventures. The two-day introductory program includes basic riding and safety techniques, using Suzuki's small-scale DR-Z12SL, which has a low seat height, lightweight frame, and user-friendly five-speed transmission. (SoBe Beverages, Kristine Hinck;phone:203-899-71 11. Extreme Arizona Adventures, Steve Hatch; phone: 480-488-8529)

CLOTHING/ACCESSORIES

Dr. Scholl (Brown Shoe Co.)

Alan Silverstein

SVP/GM

3800 Maryland Ave.

St. Louis, MO 63105

Phone: 314-854-4000

Brown Shoe, which licenses the Dr. Scholl's brand from Schering Plough, is promoting the classic Dr. Scholl's wooden sandals (which recently gained popularity thanks to an appearance on "Sex and the City") by seeking additional product placement opportunities on TV shows such as "Friends," "The View," and MTV's beach house programs. The company is also rolling out a new line of the sandals in pastel colors, animal prints, metallic finishes, camouflage, and denim. The new strategy marks a shift in brand positioning from purely functional comfort shoe to fashion shoe.

HEALTHCARE/MEDICAL

New York's Premier Center for Plastic Surgery

Dr. Stephen Greenberg

461 Park Ave. S.

New York, NY 10021

Phone: 212-319-4999

Website: www. …

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