Magazine article Marketing

Brand Design Awards Open to Entry

Magazine article Marketing

Brand Design Awards Open to Entry

Article excerpt

The Brand Design Awards, launched by Marketing last year, are now open to entries for 2003. The awards, which are judged on strategy, creative treatment and results, aim to isolate the effect of brand design and its positive impact on a company's bottom line.

In their first year, the Brand Design Awards attracted more than 200 entries, becoming one of the premier showcases for the branding industry.

The 2002 Grand Prix went to the Hovis redesign, by Williams Murray Hamm, which saw the brand achieve market leadership by volume and value for the first time in its 115-year history. Other category winners included Mini's UK launch by The Russell Organisation, the Carlsberg Export design by Siebert Head, and Wedgwood's repositioning by The Partners.

Marketing's editor, Craig Smith, said: 'The quantity and quality of entries in the first year proved that there was a demand for a broad and inclusive set of awards that champion creativity and commercialism - a demand which the Brand Design Awards have answered. …

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