Magazine article ADWEEK

A Man with a Price on His Head: Illinoisan Lends Noggin to Web Hosting Firm for about $4 a Day. (Shoptalk)

Magazine article ADWEEK

A Man with a Price on His Head: Illinoisan Lends Noggin to Web Hosting Firm for about $4 a Day. (Shoptalk)

Article excerpt

Jim Nelson may have soaked up too much radiation over the years.

Nelson, 22, who works for a union that supplies workers to nuclear plants, signed a deal this month with Web hosting firm G I Host to sport its logo on the back of his head for the next five years. It's a color tattoo. It's ugly. He gets $7,000.

Nelson auctioned his head on eBay, and the Dallas company bid after plans to tattoo someone's forehead for $20,000 fell through. A San Francisco student and a Philadelphia family man both backed out "after they came to their senses or the alcohol wore off," jokes CICEO Christopher Faulkner. The 26-year-old, who started the company in his college dorm room in 1995, firmly believes in unconventional tactics to stretch his $55,000-70,000 marketing budget. "Obviously in our [saturated] business, you have to do something out of the box," he says.

In 1999, C I sponsored Evander Holyfleld's boxing shorts for $100,000 in his bout with Lennox Lewis. …

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