Magazine article Marketing

MARKETING MIX: Pen Portrait - Barnett Fletcher, JUMP

Magazine article Marketing

MARKETING MIX: Pen Portrait - Barnett Fletcher, JUMP

Article excerpt

Barnett Fletcher is chairman of promotion marketing group Joined Up Marketing Partnership (JUMP). He started The Barnett Fletcher Promotions Company at 24, before selling it to McCann-Erickson Worldwide in 1997.

This writer chose to present his sample on lined paper, which caused me to want to bat him around the ears. The ability to adhere to the invisible line that writing sits upon is an especially revealing clue to the writer's thinking flow.

His dominant zone is the middle, illustrated by letters such as a, o, n and u, tells me that this writer concentrates upon the here and now.

He either waits for things that may or may not happen or dwells on what has passed; gone is not where he wants to be. For him, knowing things are right now is what really counts.

His self-assurance will be obvious and his ability to persuade and influence are so potent that I find myself wondering whether he has been to hypnotism classes. …

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