Magazine article Information Today

New Titles for the Information Professional

Magazine article Information Today

New Titles for the Information Professional

Article excerpt

Building & Running a Successful Research Business: A Guide for the Independent Information Professional

By Mary Ellen Bates

Edited by Reva Basch

This is the handbook every aspiring independent information professional needs to launch, manage, and build a research business. Organized into four sections, "Getting Started," "Running the Business," "Marketing," and "Researching," the book walks you through every step of the process. Author Mary Ellen Bates covers everything from "Is this right for you?" to closing the sale, managing clients, promoting your business on the Web, and tapping into powerful information sources beyond the Web. Bates, a popular author and speaker and a long-time successful independent info pro, reveals all the tips, tricks, and techniques for setting up, running, and growing your own information business.

CyberAge Books, 2003, 472 pp, softbound, ISBN 0-9+/-0965-62-5, $29.95

The Librarian's Internet Survival Guide: Strategies for the High-Tech Reference Desk

By Irene E. McDermott

Edited by Barbara Quint

In this authoritative and tremendously useful guide, Irene McDermott helps her fellow reference librarians succeed in the bold new world of the Web. This handy book features troubleshooting tips and advice, Web resources for answering reference questions, and strategies for managing information and keeping current.

In addition to helping librarians make the most of Web tools and resources, McDermott covers a full range of important issues including Internet training, privacy, child safety, helping patrons with special needs, building library Web pages, and much more.

2002, 296 pp, softbound, ISBN: 1-57387-129-X, $29.95

Business Statistics on the Web: Find Them Fast-- At Little or No Cost

By Paula Berinstein

Foreword by Charles Cotton

Statistics are a critical component of business and marketing plans, press releases, surveys, economic analyses, presentations, proposals, and more--yet good statistics are notoriously hard to find. In this practical guide, statistics guru Paula Berinstein (author of six previous books including Finding Statistics Online and The Statistical Handbook on Technology) shows readers how to use the Net to find statistics about companies, markets, and industries, how to organize and present statistics, and how to evaluate them for reliability. Here are dozens of easy-to-use tips and techniques for maneuvering around obstacles to find the statistics you need. Supported by a Web page.

CyberAge Books, 2003, 240 pp, softbound, ISBN 0-910965-65-X, $29.95

The Accidental Webmaster

By Julie M. Still

Here is a lifeline for the individual who has not been trained as a Webmaster, but who--whether by choice or under duress--has become one nonetheless. While most Webmastering books focus on programming and related technical issues, The Accidental Webmaster helps readers deal with the full range of challenges. Librarian and accidental Webmaster Julie Still offers advice on getting started, setting policies, working with ISPs, designing home pages, selecting content, drawing site traffic, gaining user feedback, fundraising, avoiding copyright problems, and more. A must-read for all accidental Webmasters, as well as for directors and managers of businesses, libraries, community groups, and other organizations that want to build and maintain a successful Web site on a volunteer or part-time basis.

2003, 220 pp, softbound, ISBN 1-57387-164-8, $29.50

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies

By Grace Avellana Villamora

Edited by Reva Basch

Research professionals in the advertising and marketing game are a rare breed. …

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