Magazine article Editor & Publisher Building Site on Web

Magazine article Editor & Publisher Building Site on Web

Article excerpt

'Bloom County' and Iraq conflict drive spring subscription spike

An old strip and a new war helped My Comics Page gain 10,000 paid subscribers this spring. MCP ( enables computer users to put together cartoons they want to read each day on the Web or via e-mail.

The service entered March with about 15,000 subscribers and now has more than 25,000. "A large part of the increase is due to 'Bloom County,'" said Chris Pizey, vice president and chief operating officer of uclick, the Andrews McMeel Universal online division that offers MCP. Reruns of Berkeley Breathed's famous 1980-89 strip became available to subscribers March 17.

The Iraq war, which started that week, also helped draw more subscribers. "With all the stressful news, it was nice to get something lighter," noted Pizey. But some signed on to see what topical comics and editorial cartoons had to say about the war.

MCP offers 120-plus comics and editorial cartoons. Subscribers can sign up to see anywhere from one to all of them each day. Most are from Universal Press Syndicate (a uclick sibling), Creators Syndicate, Tribune Media Services, and the Washington Post Writers Group. …

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