Magazine article Marketing

MARKETING MIX: Pen Portrait - Barry Cook, Leo Burnett London

Magazine article Marketing

MARKETING MIX: Pen Portrait - Barry Cook, Leo Burnett London

Article excerpt

Barry Cook is chairman and managing director of Leo Burnett London. He began his career in marketing as a sales man at Procter & Gamble and has worked at firms including Holder & Scorah and Yellowhammer.

If I needed someone to stand in my corner and argue my cause, this is the man. Plausible or what? This is the ultimate salesman. He's self-motivated, logical, thorough, creative and idealistic. And now I'll be accused of being too nice.

On the other hand, he is a bit of a control freak (despite willingness to go with off-the-wall ideas).

Fortunately he is well able to control, convince, persuade and succeed (there I go again, sorry).

Therefore he is a first-class controller. He is an adept tactician playing a waiting game when it suits him, but ready to move at the speed of light when necessary. He is currently on a bit of high - my measurement chart picked up very few signs of stress . I think this guy thrives on action - the greater the involvement the greater his high. …

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