Magazine article University Business

On Marketingspeak. (Feedback)

Magazine article University Business

On Marketingspeak. (Feedback)

Article excerpt

Re Editor's Note, "We Don't Talk the Talk" [December 2002], "Higher ed administrators are now open to all sorts of strategic approaches borrowed from the world of big business--as long as you call them something else." Wonderful column--I couldn't agree more ... After 22 years at a Fortune 500, I came to MIT and Higher Ed. It has astounded me that the very institutions that teach the language to the future leaders of business are so repelled by using the words when it comes to their own affairs. Fortunately, I haven't been the only "outsider," and the more we keep using the words, the more tolerant the audience seems to be.

ALLISON F. DOLAN, Dir., IT Staff Development/Resource Mgmt.

MIT Information Systems

Cambridge, MA

Katherine: great story. We met at the Stamats institute. You captured the spirit and the essence of the seminar in just a few sharp paragraphs. Congratulations.

ROBERTO FABRICIO, Director of Communications

Miami-Dade Community College

Miami, FL

Re "We Don't Talk the Talk": "I'll never get past square one." Well duh, of course not; that person had already determined that he/she would not try. Good grief! I have been a participant in both of the worlds of business and education over the past 48 years. …

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