Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Lowe's Has Great Service. (A Female Shopper Reports)

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Lowe's Has Great Service. (A Female Shopper Reports)

Article excerpt

The female-friendly hype about Lowe's--it's all true. Despite the towering aisles of appliances, lumber, and plumbing supplies, I felt comfortable at Lowe's. What made the difference? Friendly sales staff. Even when they were busy, the personnel at Lowe's seemed eager to help, and more than willing to take the time to answer my questions. I've made several trips there recently, and this has been true in every department. While I occasionally had to search for a salesperson or wait till they finished helping another customer, once I had their attention, they were all helpful--and not one of them acted in a condescending way. The fact that so many women work at Lowe's is a bonus, too. Not so much because I felt the need to seek out a female salesperson (I didn't), but because I had the impression that the men who worked there were at ease dealing with women. Kudos to Lowe's on the sales and service front. …

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