Magazine article Marketing

MARKETING MIX: Pen Portrait - Mark Mason, Mason Zimbler

Magazine article Marketing

MARKETING MIX: Pen Portrait - Mark Mason, Mason Zimbler

Article excerpt

Mark Mason is managing director of Mason Zimbler, a specialist business-to-business agency whose clients include Oracle, Quantum and Sophos. The agency offers results-oriented marketing programmes.

Simplified, strong right slant, entirely connected, big upper zone, small middle zone. Yes, it all fits. Well, it fits if he is a sharp-minded, goal-oriented expert delegator.

His judgement is fiercely independent, so he'll be a difficult person to sell to. Tell him something will withstand heat and he'll set fire to it. He is single-minded in the extreme, which means if he starts something he will see it finished regardless.

His conscience is demanding. He has to feel things are 'right' otherwise he will not permit involvement.

His critical ability is extremely well developed. He is also very observant and will be just the one with the skills to spot that proverbial needle in the haystack.

He likes to be prepared. In fact, I should rephrase that. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.