Magazine article Marketing

MARKETING SOCIETY AWARDS: Internal Marketing

Magazine article Marketing

MARKETING SOCIETY AWARDS: Internal Marketing

Article excerpt

WINNER Client: IPC Media  COMMENDED Client: BBC 

Magazine publisher IPC Media faced low staff motivation at the beginning of 2001. According to its first internal marketing opinion survey, only 23% of marketing staff were happy in their jobs and staff turnover was high, at 28%, in 2000.

A group marketing director was appointed and a new marketing structure was put in place. A marketing executive comprising all senior marketing directors across the company was set up and met monthly, and an annual pounds 75,000 internal marketing budget was secured.

A marketing vision, purpose and set of values were identified and a marketing logo was developed.

A toolkit for marketing staff, called Matrix, was launched, setting out performance standards, training options and self-appraisal data.

The first marketing conference and awards were held; all marketing staff were invited to monthly learning lunches; marketing areas were created on the IPCmedia.com web site and the intranet; and research showed that in 2002 69% of staff were happy in their jobs. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.