Magazine article ADWEEK

Mayer Reclaims Longtime Delta Queen Business: Shop Snagged Account with Focus on 50- to 65-Year-Olds. (Regional News)

Magazine article ADWEEK

Mayer Reclaims Longtime Delta Queen Business: Shop Snagged Account with Focus on 50- to 65-Year-Olds. (Regional News)

Article excerpt

DALLAS Peter A. Mayer Advertising walked away from the Delta Queen Steamboat Co. two years ago as the client Went through a management change. But the shop kept its eye on what had been its largest client as the company went into and then emerged from bankruptcy under new owners, which last month awarded Mayer the account following a review.

"We knew in our hearts we'd work for this company again, and we did." said creative director Josh Mayer.

The New Orleans shop first won the account in 1986 when the budget was $1 million and Mayer had 25 staffers. Mayer held the business until 2001, when it was the 90-person shop's biggest account, at about $10 million.

"[Delta Queen] was sort of like a baby we had helped raise," said management supervisor David Crane.

Two years ago, the client's management changed, and the account was put in review as the headquarters shifted from New Orleans to Miami.

Mayer declined to take part. "We knew they were relocating and would have no presence from a marketing standpoint in New Orleans, and we weren't comfortable with where it was going," Crane said.

The client, which offers cruises up the Mississippi, Ohio, Illinois and Tennessee rivers, filed for bankruptcy in October 2001. When Delaware North Cos. won the bid for the assets in 2002, the shop introduced itself, Crane said. Soon after, new client president Rick Abramson put the $10 million account in play and invited Mayer. …

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