Magazine article ADWEEK

Olympics in Review; Focus Is on Spirit of Competition: TBWA to Defend Business It Has Held since 1999. (National News)

Magazine article ADWEEK

Olympics in Review; Focus Is on Spirit of Competition: TBWA to Defend Business It Has Held since 1999. (National News)

Article excerpt

NEW YORK Accusations of impropriety have tarnished the image of the International Olympic Committee during the past two years. Board members have resigned, a new president has been installed, and now the men who led Salt Lake City's successful bid for the 2002 Winter Olympics are being tried on bribery and fraud charges in U.S. District Court.

Olympic ideals and the spirit of competition, however, are the focus of a review being conducted by the IOC as the organization seeks an agency to promote the Summer 2004 and Winter 2006 games.

A handful of finalists made presentations to five IOC executives late last week in New York, said sources. The finalists run the gamut from a creative boutique--Siltanen/Keehn in El Segundo, Calif.--to a who's who among global networks: WPP's Young & Rubicam; Publicis Groupe's Saatchi & Saatchi and Leo Burnett; and the incumbent, Omnicom's TBWA Worldwide, according to sources.

By week's end, however, it appeared that Burnett had dropped out.

Y&R's pitch is being led by Rainey Kelly Campbell Roalfe/Y&R in London, sources said. Siltanen/Keehn's entree is due to the fact that former TBWA\Chiat\Day creative director Rob Siltanen was part of the team at TBWA that won the business in 1999, said sources.

Most finalists tapped executives from multiple offices to pitch the international business. The agencies either declined comment or could not be reached, and executives at the Lausanne, Switzerland-based IOC, including marketing director Michael Payne, could not be reached on Friday. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.