Magazine article Marketing

A Sign of Changing Times

Magazine article Marketing

A Sign of Changing Times

Article excerpt

A sign of changing times

Margaret Thatcher has gone. John Major has arrived. Does this herald a new dawn, new beginnings, new times? Possibly. But not, we would suggest, because Thatcher's departure will necessarily prompt significant policy initiatives. As the Financial Times reported: "Mr Major has indicated that there will be no dramatic in policies under his premiership." But if the substance will not be changing much, there is already evidence that the style might.

The Centre has argued for some time that the 90s were likely to be qualitatively different from the 80s. This would be true with or without Thatcher (probably without was our view) and irrespective of whether there was a Labour, Conservative or even Liberal Democrat government.

One example of the different priorities we identified for the 90s was the now often misunderstood (and, it has to be said, fast becoming cliched) idea of a more "caring" society. It was very noticeable that all three candidates for Thatcher's crown claimed to offer a "softer" image and a more conciliatory approach. Here they were following the lead already set by Neil Kinnock and Paddy Ashdown.

If politicians on all sides are professing more co-operation, more consideration and persuasion rather than conviction, so too perhaps should companies. …

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