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Best Automotive Newspaper Ads: 18th Annual DANDY Award Winners Announced

Magazine article Editor & Publisher

Best Automotive Newspaper Ads: 18th Annual DANDY Award Winners Announced

Article excerpt

Best automotive newspaper ads

18th annual DANDY Award winners announced

"Drive Home a Winner!" was not only a slogan for Regal Oldsmobile of Winston-Salem, N.C., it was what they did.

This year's Best of Show DANDY award for outstanding automotive newspaper advertising went to the ad created by the Winston-Salem (N.C.) Journal. The ad also won the DANDY for the best single ad by an individual dealer in a large market and a merit award for the best use of color in dealer or dealer association advertising.

The 18th annual DANDY Awards Competition, sponsored annually by the Newspaper Advertising Bureau, was held in Atlanta, Ga. on Feb. 9 at the National Automobile Dealers Association convention.

Judges for this year's competition, which had some 2,000 entries, were: Charles Ffolliott, owner of the Car Store in Norwich, Vt., and Lebanon, N.H., and chairman of the public affairs committee of the National Automobile Dealers Association (NADA); Raymond T. Stone, president and creative director of Raymond T. Stone Associates, an advertising agency in New York City; and David A. Benoy, classified advertising director of the Patriot Ledger in Quincy, Mass., and president of the Association of Newspaper Classified Advertising Managers (ANCAM).

The following is a list of this year's DANDY award winners and Award of Merit recipients.

Best of Show: Regal Oldsmobile, Winston-Salem, N.C., ad created by the Winston Salem Journal.

Best Ad Campaign by a Dealer Advertising Association: DANDY, Richmond Isuzu Advertising Association, Richmond, Va., ad created by Richmond Newspapers Inc.; Awards of Merit, San Diego County Mercedes-Benz Dealers, San Diego, Calif., ad created by McCaffrey and McCall Inc.; Wild West Buick Dealer Association, Mont., ad created by Exclamation Point Advertising & Public Relations, Billings, Mont.; the Dallas Area Chevy-Geo Team, Dallas, Texas, ad created by the Miller Agency.

Best Single Ad by a Dealer Advertising Association: DANDY, Cadillac Dealers of the South, ad created by Babbit & Reiman Advertising, Atlanta, Ga.; Awards of Merit, San Diego County Mercedez-Benz Dealers, San Diego, Calif., ad created by McCaffrey and McCall Inc.; Airport/Courtesy/Irvine Chevrolet, Toronto, Ont., Canada, ad created by the Toronto Star; Greater Michigan Ford Dealer, ad created by W.B. Doner & Co., Southfield, Mich.

Best Ad Campaign by an Individual Dealer (Large Market): DANDY, Ken Parks Chevrolet-Geo-Subaru, Puyallup, Wash., ad created by the Morning News Tribune, Tacoma, Wash.; Awards of Merit, Paul Bailey's Rhode Island (Chrysler-Plymouth, Isuzu, Ford, Dodge), ad created by FitzGerald & Company Inc., Cranston, R.I.; Allen Lucas Nissan, Charleston, W.V., ad created by Charleston Newspapers; Town & Country Motors (Mazda), Toronto, Ont., Canada, ad created by McNally & Sutherland.

Best Single Ad by an Individual Dealer (Large Market): DANDY, Regal Oldsmobile, Winston-Salem, N.C., created by the Winston-Salem Journal; Awards of Merit, Sunroad, Escondido, Calif., ad created by San Diego Union Tribune; Tameron Honda, Birmingham, Ala., ad created by Wheeler Advertising; Flow Buick, Winston-Salem, N.C., ad created by the Winston-Salem Journal; Black Cadillac/Oldsmobile/Volkswagon Inc., Greensboro, N.C., ad created by the Greensboro News & Record; Lester Raines Honda, South Charleston, W.V., ad created by Charleston Newspapers; Dewey Ford, Des Moines, Iowa, ad created by the Des Moines Register.

Best Ad Campaign by an Individual Dealer (Small Market): DANDY, Jim Burke Ford, Bakersfield, Calif. …

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