Magazine article ADWEEK

Heil-Brice Taps Robertson. (on the Move)

Magazine article ADWEEK

Heil-Brice Taps Robertson. (on the Move)

Article excerpt

LOS ANGELES Michael Robertson's ad career provides a textbook example of how to get a foot in the door by starting in the mailroom.

Robertson, 55, recently named Heil-Brice Retail Advertising's svp and creative director, had been free-lancing since the October closing of Bates USA West in Irvine, Calif., where he was vice chairman, ecd. The Glasgow, Scotland, native, who immigrated to Kerney, N.J., as a child, had visions of working for Time magazine when he graduated from Wilkes University in Wilkes-Barre, Pa., as an English major.

But Robertson visited a friend in Los Angeles whose aunt was in advertising. That led to a mailroom gig at the former Carson/Roberts, where film critic Joel Siegel was a copywriter. Siegel handed some assignments to Robertson, who eventually was promoted to a junior copywriter.

At HBRA in Newport Beach, Calif., Robertson fills a post that has been vacant since Chris Epting left the 40-person shop more than a year ago. …

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