Magazine article Marketing

Coca-Cola to Groom Oades for Senior Role

Magazine article Marketing

Coca-Cola to Groom Oades for Senior Role

Article excerpt

Coca-Cola has appointed Charlotte Oades, the marketer responsible for giving its brands a distinctively British feel here, to the position of commercial director.

The assignment is part of a new Coke policy to groom talented marketers for senior management positions.

Oades takes on the profit-and-loss remit of outgoing commercial director Paul Gordon, who becomes region manager for France, but will have additional responsibilities for brand building and business development.

'Marketing is the focus of our business and we are pursuing a policy of developing people who have marketing strengths into all-round managers,' explained a spokeswoman for Coca-Cola GB.

Julia Goldin, consumer brands director, takes on Oades' marketing director role. She will have day-to-day responsibility for Coca-Cola's core brands, such as Coke, Diet Coke and Diet Coke with Lemon, and its youth brands Fanta, Sprite and Dr Pepper. She will also liaise with Coke's roster of advertising agencies for its pounds 37m budget.

Both Oades and Goldin will report to Tom Long, Coke's divisional president for GB & Ireland.

Oades became Coke's British marketing head in the summer of 2000, having served as the company's division marketing director for Asia Pacific, in Australia. …

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