Magazine article New Zealand Management

Business a Big Yawn? (Upfront)

Magazine article New Zealand Management

Business a Big Yawn? (Upfront)

Article excerpt

Apparently the "ideal New Zealand" doesn't do much business. In fact there's a whole bundle of us who admit to finding economic issues "quite boring".

That's according to research carried out for Industry New Zealand, and based on a 1500-strong representative group, which set out to discover Kiwi attitudes to business and enterprise.

A mere six percent of respondents rated business or economy as factors worth including on their ideal New Zealand list. Half felt it was more important for New Zealanders to do what was right socially, than what was right economically. Forty-two percent thought economic issues were a big yawn.

However, after prompting, a fairly substantial 96 percent did concede a well-performing economy was essential to the country's future. And while few identified "growth industries" as likely to ensure a healthy economy, a prompt saw 91 percent agreeing we should support the four new high potential growth industries--information and communications technology, biotechnology, niche manufacturing and creative industries.

All of which suggests that in terms of impact on the national psyche, business still lags sadly behind sport. …

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