Magazine article Marketing

Services Helpline

Magazine article Marketing

Services Helpline

Article excerpt

Quality outfit

Q: We're putting together a shopping centre promotion for a client, which features staff dressed as farmyard animals. I've found the staff, but can you suggest any costume makers I can approach?

A: Rainbow Productions on 020 8545 0700 creates licensed costume characters and tailor-made mascots. These characters can be powerful promotional tools, whatever the situation.

It can also give your costume character a professional 'make-over' to ensure that the characters always look their best, as ambassadors for your brand.

Clubbers

Q: We are looking for ideas for a promotion in nightclubs. We plan to use an instant-win mechanic. What can you recommend?

A: A suitable gamecard is available at Acorn Printed Products on 01233 635535. The customer dips a finger in their drink and rubs it over a special silver panel to reveal whether or not they've won.

You could also try Acorn's instant-win tattoos. The customer applies the tattoo to reveal a hidden image that corresponds to the prize they've won. And then they wear your brand for the rest of the night. Minimum order quantity is 10,000 pieces, which are printed with your branding.

Stay sharp

Q: Can you tell me where I can source a quantity of Swiss Army pen-knives, or something similar, for a promotion?

A: Zippo on 020 8964 0666 can put your logo and message on any of its products.

It has a number of different imprint methods available, including surface imprint, computer engraving, laser engraving, lustre etch or etch and paint.

While Zippo's windproof lighters are its most well-known product. It also produces a line of high-quality gifts including tape measures, pocket knives and multi-purpose lighters.

The minimum order quantity for Zippo's promotional products is 50 units and reproduction and design origination is free of charge in most cases. …

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