Magazine article Marketing

CAREERS: Company CV - Argos

Magazine article Marketing

CAREERS: Company CV - Argos

Article excerpt

Argos is one of six businesses - along with Home Shopping UK & Ireland, Home Shopping Continental Europe,, Argos Additions and Financial Services - that comprise the Argos Retail Group (ARG), a subsidiary of Great Universal Stores (GUS).

Argos consists of Argos Distributors, the catalogue chain store; Argos Business Solutions, an incentives and promotions business; and Argos Direct, a home-delivery operation.

Argos has more than 523 stores throughout the UK and Ireland, carrying more than 9200 products. It has 86 Superstores, which carry an extended product range, and 19 Call & Collect stores.

Each year the company issues 48 million catalogues. Of these, 36 million are its standard twice-yearly editions and 12 million are 'Additions' catalogues.

Founded in 1973, Argos was a pioneer of catalogue retailing in the UK.

In 1979, Argos was acquired by BAT Industries and demerged from the group in 1990. It was bought by GUS in 1998.

The company undertakes twice-yearly ad campaigns to support its seasonal catalogues.

In July 2002, Argos unveiled a campaign starring Richard E Grant and Julia Sawalha. It was created by Euro RSCG Wnek Gosper and introduced rock star Zak and his long-suffering PA Pam.

The latest campaign was unveiled in April. The pounds 1.5 million Easter initiative ran for two weeks. It comprised a 30-second main ad, supported by four ten-second slots. The main ad introduced Zak's daughter, Malibu Banjo, who is visiting for Easter.

While Zak wonders what he will do to entertain his child, Pam is inspired by the range of products she can buy from the Argos Easter brochure to enhance Malibu's stay. …

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