Magazine article Marketing

ASH Attacks B&H-Backed F1 Feature

Magazine article Marketing

ASH Attacks B&H-Backed F1 Feature

Article excerpt

Cigarette giant Gallaher has come under fire from anti-tobacco pressure group Action on Smoking and Health (ASH) over a magazine feature that it claims 'flouts the spirit of the ban' on tobacco advertising.

ASH is accusing Gallaher of advertising its Benson and Hedges (B&H) brand 'by the back door'. It sponsored features on last weekend's British Grand Prix, which was won by Ferrari driver Rubens Barrichello, in men's magazines Maxim and FHM.

One article, published in the August issue of Dennis Publishing-owned Maxim under the title 'F1 Special in Association with Benson & Hedges Jordan Grand Prix', includes dozens of references to the brand and features more than 40 B&H/Jordan logos.

While there is no suggestion that the magazines or Gallaher have done anything legally questionable, ASH believes F1's UK exemption from the ban on tobacco sponsorship until 2006 is giving cigarette manufacturers a loophole to market their products. …

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