Magazine article Marketing

Services Helpline

Magazine article Marketing

Services Helpline

Article excerpt

Mail magic

Q: Can you recommend a manufacturer of bespoke envelopes for direct mail campaigns?

A: Bespoke mailings are becoming popular as companies look for a way to stand out. One approach is to vary the shape or size.

Other possibilities include using foil, PVC, canvas or other materials in place of paper. Some of the more unusual ones may require hand-filling, which raises the cost. Embossing is also popular for an upmarket look.

It's a good idea to talk to specialists before you design your communication, however.

As well as offering suggestions they can stop you making costly mistakes, such as providing the wrong dimensions and ending up with an envelope that is too small.

Envelope specialists and wholesalers include Atomik MK on 01908 280 025 and Washington Envelopes on 0191 417 4327.

Good taste

Q: I am organising an event at our head office and as a giveaway we want to have bottles of wine personalised with our name and branding. Can you provide me with some details of suppliers?

A: Lords Wines on 01565 631 888 offers personalised drinks for the seasonal market and to support events and offer incentives throughout the year.

It can personalise many high-quality products in stylish, eye-catching ways to ensure your message and name are communicated effectively.

It provides an all-round service, making sure every detail is attended to. It offers many different wine and champagne packages - from the Wallaby Wine Carton, containing two bottles of Australian wine for pounds 13.95, to a bottle of champagne with a label printed with your logo and message for pounds 14.30. There is a minimum order of 20 packs.

Also get in touch with Sweet Concepts on 020 8200 5000.

Gifted staff

Q: We would like to source a company to supply gift vouchers, ideally for redemption in as many UK stores as possible, and perhaps in Europe as well. Any suggestions?

A: The Voucher Shop partners with high-street retailers such as Dixons and Next, as well as supermarkets. …

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