Magazine article The Wilson Quarterly

Editor's Comment

Magazine article The Wilson Quarterly

Editor's Comment

Article excerpt

Some years ago, I invented a fanciful social indicator I called the Haagen-Dazs Index. The idea was simple: To gauge the socioeconomic status of a neighborhood, simply count up the number of shops per square mile run by Haagen-Dazs, which was then the country's first trendy purveyor of luxury ice cream. The higher the number, the more affluent the area. What particularly pleased me about the Haagen-Dazs Index was that it also measured an American cultural contradiction or, you could even say, American hypocrisy: Affluent Americans exalt the trim physique and worship at the church of Haagen-Dazs.

If Sigmund Freud were alive today, he might find food a juicier topic than sex. Food is not just an obsession and fetish of individuals, it's an engine of collective action. Driving across France last year, I was dumbfounded to see endless fields of corn and wheat and other crops carpeting the land, doubtless yielding far more food than the French could profitably use. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.