Magazine article Editor & Publisher

N.Y. Daily News Begins Distribution under Maxwell

Magazine article Editor & Publisher

N.Y. Daily News Begins Distribution under Maxwell

Article excerpt

N.Y. Daily News begins distribution under Maxwell

The homeless hawkers, who for many weeks sold the New York Daily News on what seemed to be every street corner and subway stop, were gone.

Newsstands were piled high with Daily News copies delivered for the first time in months by unionized drivers.

A total of 1.2 million copies were printed and the cover price was raised from 35 [cents] to 40 [cents].

That was the scene in the city on Friday, March 22, as the first edition of the Daily News under new owner Robert Maxwell hit the streets.

The edition was fat with ads - 88 pages, including 48 from auto advertisers and multipages from retailers A&S, Stern's, Topps Appliance, SaveMart, Pergament and others who had abandoned the Daily News during the strike.

The 152-page newspaper carried a front-page editorial by Maxwell in which he attempted to assure readers that he is "not going to try to make New York British. I want to be an honorary New Yorker."

Calling himself "Captain Bob," he vowed that under his helm the newspaper "will get better."

In a separate notice to advertisers, Maxwell said, "We desperately need to get back to our normal revenues if we are to continue to be able to give the services that you . . . are entitled to."

He urged advertisers to "please come back" and added, "If you have any difficulty, feel free to call me direct."

Although the craft unions returned to work on March 21, the Newspaper Guild personnel (editorial, advertising and circulation) were not expected to return until March 27. The delay was to give the Guild time to sort out who would be accepting the $40,000 cash buyouts.

To encourage readers and advertisers to come back to the News, Maxwell is planning an ad campaign of radio and tv commercials were being filmed as he took over the paper. …

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