Magazine article Marketing

MARKETING MIX: Pen Portrait - Kevin Stott, Yellow Submarine

Magazine article Marketing

MARKETING MIX: Pen Portrait - Kevin Stott, Yellow Submarine

Article excerpt

Kevin Stott is managing director of Yellow Submarine. He founded the company in 1992. He has previously worked at Gillette and Clarke Hooper. He is also joint chairman of Windsor & Eton FC of the Ryman League.

Such was the consistency of this writing sample that at first glance I thought this was a font.

Small, even, spiky and middle zone-dominant, this distinctive script is an intriguing window to this man's intruiging mind.

There's no room for procrastination in this man's vocabulary.

Here we have someone who will be known for his sense of immediacy. He is practical, realistic and has an immense power drive.

He needs a constant challenge if he is to avoid stupefying boredom.

A stubborn so-and-so, he is able to concentrate for long periods of time once he has a desired objective in his sights.

Very much a self-starter, his actions are hardly ever dependent on what other people think . I detect a sort of mischievous contrariness that he uses to make other people use their minds. …

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