Magazine article ADWEEK

BBDO's Bonds with Yum! Tested: Could Lose All of $220 Mil. KFC Business to Taco Bell Shop FCB. (National News)

Magazine article ADWEEK

BBDO's Bonds with Yum! Tested: Could Lose All of $220 Mil. KFC Business to Taco Bell Shop FCB. (National News)

Article excerpt

NEW YORK While it has sometimes had to share 15-year client Pizza Hut with other agencies, BBDO has enjoyed a solid relationship with the chain's parent, Yum! Brands. The shop added Yum!'s $220 million KFC duties in 2000 and $25 million Long John Silver's account in 2002.

Last week, however, the Omnicom agency found itself fighting for what could be all of KFC in a shootout with another Yum! roster shop, Interpublic Group's Foote, Cone & Belding.

In 1993, Goodby, Silverstein & Partners in San Francisco was added to Pizza Hut for four years. For a few months last year, BBDO shared the account with Wieden + Kennedy in Portland, Ore. But FCB "could win the whole KFC business," said one source, "not just a project Of secondary status."

FCB has handled the $200 million Taco Bell account since 2001, and its "Think outside the bun" campaign helped to drive sales up 5. …

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