Magazine article Marketing

ANALYSIS: Final Call for Industry's Best Employer Poll

Magazine article Marketing

ANALYSIS: Final Call for Industry's Best Employer Poll

Article excerpt

Just a fortnight remains to register your company for the prestigious Marketing Employer of the Year survey.

Avon, Barclays, Five, London Underground, Marks & Spencer, Orange, Volvo ... the number of companies registering for Marketing Employer of the Year 2003 is climbing. If you want your organisation to be part of this distinguished league table then you have just two weeks left to enter.

Taking part is simple. Visit www.marketingemployeroftheyear.com and just spend a few minutes filling in the survey. Then encourage your colleagues to do the same, as a minimum of five responses is required from each company to qualify for the table.

The survey is carried out by HR Consultancy, part of the Stopgap Group, in association with Marketing. It is open to marketers in every industry sector, as well as employees of marketing services agencies.

Level playing field

We have had an equally enthusiastic response from the agency side, with Claydon Heeley Jones Mason, Ogilvy & Mather and TBWA\GGT among the many to have submitted five or more responses.

All responses will be kept absolutely confidential. Your scores will be averaged out, so whether your organisation submits five or 500 entries you will be competing on a level playing field with all other organisations.

It is a league table based on quality, rather than quantity.

It is a wholly democratic process that resulted in some real surprises in the rankings in 2002 - the first year of the survey.

Unilever, Centrica and Diageo were among the top employers from the client side, but so too were Virgin Mobile and the nine-strong marketing department at Guide Dogs for the Blind. …

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