Magazine article Marketing

Nike UK Marketing Chief to Quit Post

Magazine article Marketing

Nike UK Marketing Chief to Quit Post

Article excerpt

Nike UK and Ireland marketing chief Rod Connors is to leave next month after more than three years at the sportswear giant.

Connors, who as marketing director reports to UK managing director Jim Tucker, has decided to launch his own marketing consultancy. Nike said it would announce a successor to oversee its pounds 8m ad budget in due course.

As its second biggest market outside the US, the UK has become increasingly important to Nike as overseas sales of pounds 3.2bn have outstripped US turnover at pounds 2.9bn in the year to June 30.

While Nike's brand strategy and broadcast advertising is controlled mainly at a global or European level, Connors was a key figure in the development and management of the 10km Run London event. He also presided over campaigns featuring players such as France's Thierry Henry during the 2002 World Cup.

He managed the UK implementation of the brand's Freestyle initiatives this year, including a series of events staged to find the UK's best sports 'freestylers', and created UK executions of the Stickman campaign through Wieden + Kennedy London to promote the Freestyle activity. …

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