Magazine article Marketing

MEDIA BRIEF: What's on TV Up 3.6%

Magazine article Marketing

MEDIA BRIEF: What's on TV Up 3.6%

Article excerpt

Market leading TV guide What's on TV was up 3.6% in the period benefiting from a major promotion giving readers the chance to live for free in 2003. Its closest rival TV Choice gained 7.2%. At the premium end, Radio Times managed a creditable flat performance, although it did include in its ABC nearly 50,000 copies of the edition it produces for NTL's cable subscribers. TV Times fell 6.6% after increasing its price by 3p to 75p, although it was the title's smallest decline for seven ABC periods. TV & Satellite Week gained 2.8%, reflecting the increase in satellite homes, while Inside Soap was up 4.4%.

In the music sector, retro titles aimed primarily at 30-somethings continued to grow, while titles aimed at the younger end continued to slump. NME overtook nu-metal title Kerrang! as the leading pop weekly, and the sole surviving dance title, Mixmag, fell a further 11. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.