Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Philpott, Toyota GB

Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Philpott, Toyota GB

Article excerpt

Paul Philpott is commercial director at Toyota GB. He joined from Ford in 1997 where he spent nine years in the UK sales and marketing division. He was previously Toyota's marketing director.

This small, flowing writing has an amazingly straight baseline - something that never happens by accident, but as a result of logical thinking and personal discipline.

This is a very bright spark indeed and possesses a well-honed talent for detail and organising (not much gets past this chap). The smooth flow of the writing, making it look as though it has been stretched in some places, indicates he is a plausible fellow when he wants to be.

He placed his writing and signature on the page with near perfect balance - he wants everything to be up to standard.

Although placed to perfection the writing itself is simplified to within an inch of its life. People who simplify to this degree are usually very fast- thinking - and impatient. In his signature, despite the speed, the 'i' dot is carefully placed (detail really matters) and note the flying 't' bar (leadership qualities plus a love of physical adventure). …

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