Magazine article Marketing

MARKETING MIX: Pen Portrait - Nicola Murphy, River Publishing

Magazine article Marketing

MARKETING MIX: Pen Portrait - Nicola Murphy, River Publishing

Article excerpt

Nicola Murphy is managing director at River Publishing. She also heads The Deep Consultancy, a strategic firm launched in October 1998 to offer brand consultancy and loyalty modelling to clients.

Legible, rounded and loopy - boy, can this writer talk. Add to this the emphasised punctuation and you have presentations that will be an art form in themselves.

Greek 'e's and a printed 's' point to exceptional wordsmanship and an eye for detail and presentation. She is determined to be understood. Some letters resemble musical notes. See the 'b' in the word 'be' on the bottom line - this made me wonder if she plays or even sings.

The left slant made me smile and is found more frequently in female writers . Of course it could be a result of being left-handed (but I don't think it is in this case). A slight left slant is not always (as many think) a sign of introversion or shyness, but rather an indication of determination to keep going even when the going is very tough indeed. …

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