Magazine article Editor & Publisher

Competition among the Navajo Newspapers: Four Former Employees of the Navajo Times Today Announce a May 8 Launch of Navajo Nation Today

Magazine article Editor & Publisher

Competition among the Navajo Newspapers: Four Former Employees of the Navajo Times Today Announce a May 8 Launch of Navajo Nation Today

Article excerpt

Competition among the Navajo newspapers

The tribally owned Navajo Times Today is getting independent competition from a new weekly.

Four former employees of the Times said they are launching a four-color tabloid, the Navajo Nation Today, to serve Navajo Indians in Arizona, New Mexico, Utah and Colorado.

The first issue is scheduled for May 8.

Publisher Mark Trahant, once editor of Navajo Nation, said the new paper is starting as a weekly with the goal of going daily in 1992. It will be published in Window Rock, Ariz., where the Times also is headquartered.

Trahant told E&P that he and his partners, Monte Roessel, LeNora Begay and Mary Whitehair, had planned to attempt to buy the Nation but decided against it at the advice of their attorney.

Roessel is editor and Begay managing editor of the new publication.

Trahant described the weekly as an "independent voice from the Navajo Nation. We believe that the Navajo democracy ought to have a daily accounting to the people."

The publisher added that more advertising is coming from on-reservation businesses than in past years. He said that more than $65 million a year is now spent by Navajo consumers with reservation firms such as grocery stores, movie theaters, variety stores and service organizations.

Trahant said his paper also will compete for advertising and circulation with the daily Gallup (N.M.) Independent. …

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