Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Duncanson, Creativebrief

Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Duncanson, Creativebrief

Article excerpt

Paul Duncanson is sales and marketing director at online matchmaking service creativebrief. He has previously worked on brands such as CocaCola, Glenfiddich, Sony, Carlton, BT and Alpha Telecom.

Just take a look at those flying 't' bars. They must have nailed this guy's trousers to the chair to keep him there long enough to write this.

This angular (sharp corners) and threaded (stretched) writing points to this person having more than his fair share of thrust. He is optimistic, determined and enthusiastic.

He is also competitive, critical and cunning. Fortunately, he is able to dress up the latter with a quick wit and steadfast nature. He can be absolutely relied upon. The fact is that principles matter a lot to this writer - and he'll go to great lengths to prove his point , showing immense tenacity in the process. If other people's loyalties are in any way questionable they are unlikely to be awarded a second chance.

Despite any attempts to delegate you can be sure that he will find a way to work things out for himself. …

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