Magazine article Marketing

Golden Grid Loses Top Man

Magazine article Marketing

Golden Grid Loses Top Man

Article excerpt


Instant games and lottery firm Golden Grid has lost its sales and marketing director in what looks to be a behind-the-scenes power struggle to influence its future direction.

Golden Grid had planned to go ahead with a second on-line game - which uses computers to administer games like prize draws, unlike instant lottery scratchcards - after the failure of Skilball, launched last May. But a March 1991 launch in the North-west was pulled at the final hour.

Philip Robinson, sales and marketing director of the company when it launched the London regional lottery in October last year, moved into the on-line division in January to work on the top-secret North-west launch.

But managing director Frank Flannery says his role is now redundant. And Robinson has already left the company.

Flannery denies allegations that Golden Grid's change in loyalty from on-line games to instant lottery scratchcards was prompted by pressure from one of the company's financial backers.

The backer, Webcraft Games, was the supplier of all Golden Grid's lottery tickets.

Informed sources say that Webcraft is concerned that Golden Grid was becoming too closely involved in on-line business, supported by an entirely separate supplier Control Data. …

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