Magazine article Marketing

Labour Slams Government Job Campaign as Propaganda

Magazine article Marketing

Labour Slams Government Job Campaign as Propaganda

Article excerpt

Labour slams Government job campaign as propaganda

The Department of Employment (DoE) this week stirred up a fresh hornets' nest over Government advertising with a massive new jobs campaign.

The 2.25m [pounds] national TV and press drive, through DMB & B, promotes the range of services provided by the DoE for those out of work, with particular emphasis on the newly unemployed.

Martin Helm, the DoE's deputy head of information, denies the ads simply reassure wavering voters that the Government is "doing something" about the rapidly growing dole queues. He says it has "a duty to show the unemployed the great range of measures to help get people back to work".

But the Labour Party's Employment Secretary Tony Blair said over the weekend that the ads are "an old Tory trick". "It is plainly an attempt to defuse the unemployment issue before the next General Election," said Blair. "Instead of doing something the Tories simply advertise that they are doing something. …

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