Magazine article Marketing

MARKETING MIX: Pen Portrait - Randle Stonier, Chief Executive, Skybridge

Magazine article Marketing

MARKETING MIX: Pen Portrait - Randle Stonier, Chief Executive, Skybridge

Article excerpt

Randle Stonier is the first chairman of the Institute of Sales Promotion to be re-elected for consecutive terms. Stonier has been chief executive of marketing services agency Skybridge since it formed in 2000.

Small, left-slanted and with three very wide margins - interesting.

Let us start within the words. The letters and connecting lines are both wider than average, indicating that this marketer is not inhibited by other people or new situations. In fact, he relishes both.

He has what I like to call a 'surgeon's mentality'. In the same way that a surgeon must decide where and when to make an incision this chap is unafraid of making and implementing even the most difficult decisions when he deems them necessary.

This is a tough cookie. His end will justify his means. That slight left slant indicates, in this case, that he'll play his cards pretty close to his chest.

His specialisation is the fait accompli. …

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