Magazine article Folio: the Magazine for Magazine Management

Business Title Targets Detroit's Foreign Visitors

Magazine article Folio: the Magazine for Magazine Management

Business Title Targets Detroit's Foreign Visitors

Article excerpt

Crain's Detroit Business and Northwest Airlines are teaming up on a new in-flight magazine they hope will benefit both parties, as well as the motor city.

The plan is to create a publication geared to the international business community that will be circulated on Northwest's nonstop flights to Detroit from international locations. The quarterly Crain's Detroit Business/International Edition, as the new publication will be known, is scheduled to hit the skies June 1.

Editorial will cover Detroit and southeastern Michigan, and draw from Crain's Detroit Business and the company's Automotive News and Detroit Monthly, as well as original sources.

"We think it will reach people who have reason to come to Detroit to conduct business, but may not have great familiarity with this area," says Cindy Goodaker, assistant managing editor of Crain's Detroit Business and the new publication. "We hope that this will tell them more about the overall business community in Detroit, particularly focusing on international activities."

The publication will have a circulation of 35,704 (the same as the parent title's weekly circulation). It will be distributed free to all first-class and business-class passengers on nonstop flights between Detroit and Frankfurt, Tokyo, Seoul and Paris. The magazine will be displayed in such a way that everyone understands they are to take their copies when they leave the plane. About 5,500 of the circulation will be bulk, bought by companies for shipment to their overseas operations.

To emphasize its international appeal, the new publication will include foreign language reports on the cover in four languages: Japanese, Korean, French and German. …

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