Magazine article Marketing

DIRECT: Royal Mail Go-Ahead for Ads after No-Strike Vote

Magazine article Marketing

DIRECT: Royal Mail Go-Ahead for Ads after No-Strike Vote

Article excerpt

Major advertisers, Royal Mail and the direct marketing community were breathing a sigh of relief last week after Royal Mail staff voted against the first national postal strike in seven years.

The result, which saw a majority of 1647 Communication Workers Union (CWU) members register their opposition to nationwide industrial action, marked a significant victory for Royal Mail and its management team, led by chairman Allan Leighton and chief executive Adam Crozier.

The victory for Royal Mail is likely to mean the company proceeds with a brand campaign next month, created by Abbott Mead Vickers BBDO, showing its staff's commitment to serving its customers.

A separate campaign for the Post Office, scheduled for January, will also now go ahead, having been earmarked for postponement in the event of a strike.

David Robottom, director of postal affairs and industry development at the Direct Marketing Association, hailed the result as 'a vote for the future of our industry'. …

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