Magazine article Marketing

MARKETING MIX: Pen Portrait - Colin Porter, CorpBrand

Magazine article Marketing

MARKETING MIX: Pen Portrait - Colin Porter, CorpBrand

Article excerpt

Colin Porter is chairman and creative director of CorpBrand. He founded CorpBrand in 1998 to focus on his core experience: the design and management of both retail and corporate brands.

If this writing was a font I'd use it to advertise something that guaranteed greater speed in achieving goals.

That extreme progression to the right screams the writer's desire, nay, intention to achieve and maintain progress.

His upper and lower zones are extended - a sure reflection of goal orientation, plus exacting follow-through. Somewhat akin to a high-speed steamroller.

Despite the writing being written at high speed, close examination reveals that the dots for his 'i's are accurately spaced - no mean feat, as when most people write as quickly as this, they go to the end of the word and then fling back the dots to wherever they happen to land in a very 'it'll do' manner.

This writer does not suffer from the aforementioned 'it'll do' syndrome. …

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