Magazine article Marketing

ABTA Flies from Its Moaners

Magazine article Marketing

ABTA Flies from Its Moaners

Article excerpt

ABTA FLIES FROM ITS MOANERS

A new slimline Association of British Travel Agents (ABTA) is ditching its concentration on financial stability and switching its future marketing strategy to a "quality" platform. The move follows last week's decision to shed managerial jobs and core services

Twenty three staff, more than a quarter of ABTA's workforce, have gone in a cuts package which may save 700,000 [pounds] this year.

Redundancies include the director general and deputy and David Hurst, head of public affairs. There have been a few sackings too, according to Keith Betton, ABTA public affairs manager. Also ABTA will not renew its contract with PR agency Scott Gold Blyth which expires in September. "It's a major saving. We'll be dropping promotional activity and concentrating on serious issues," says Betton.

The job cuts wipe out ABTA's conciliation service, which last year adjudicated upon claims by 17,000 angry holiday-makers about travel companies. Betton says a management consultants' report criticised the current system for being susceptible to exploitation from companies which wanted to slow down the progress of complaints. …

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