Magazine article Marketing

Picking over the Coals of Marketing

Magazine article Marketing

Picking over the Coals of Marketing

Article excerpt

Picking over the coals of marketing

Geoffrey Bye made his move into marketing one year after leaving university. But the discipline took root much earlier, he says.

"Before college I worked in Dixons shops to earn extra money during school holidays, and I was always fascinated how the till sales I was clocking up were generated," he says.

Product packaging and marketing were a mystery then, he says, but a year in general business training and a degree in sociology - with its high emphasis on statistics - led Bye to the marketing department door during his first job at British Coal.

"It sounds strange but I learned a great deal about marketing during my time at British Coal," he says. "The main thing was how to market in a highly competitive environment."

His knowledge of statistics led him first to British Coal's market research section where, he says, he picked up skills that have stayed with him "forever".

After three years, however, Bye started to look around for something new. …

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