Magazine article Marketing

Public Supports Bid for London Olympic Games

Magazine article Marketing

Public Supports Bid for London Olympic Games

Article excerpt

Almost two-thirds of Britons back efforts to bring the 2012 Olympic Games to London, according to a survey that will give a boost to Keith Mills, appointed last week as the bid's chief executive.

According to the latest OMD Snapshots poll conducted for Marketing, 64% of respondents believe the UK should be bidding for the Games, although the number against London's application is a significant 24%.

The survey also gives a potential clue to the design of the bid logo, with almost a third of participants naming Big Ben and the Houses of Parliament as the landmarks which best represent the capital. Other well-known sights proposed include the London Eye and Buckingham Palace.

A competition to find a winning logo for London's bid closed yesterday (Wednesday), with a shortlist of entries being given an additional three weeks to fine-tune their proposals.

The winner is likely to be announced by the end of November.

Mills' appointment as chief executive of the bid - the most senior full-time role at London 2012 - came as a surprise to the sporting community, but underlines the entrepreneurial reputation of the man who launched Air Miles and the Nectar loyalty card scheme. …

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