Magazine article Marketing

MEDIA: Vodafone Links Up with CNN TV Business Show

Magazine article Marketing

MEDIA: Vodafone Links Up with CNN TV Business Show

Article excerpt

Vodafone is to target business travellers by sponsoring CNN TV series Global Office. The deal is seen as a key component in Vodafone's marketing of business services.

Global Office is a series of 30-minute programmes that will air on Tuesday, Saturday and Sunday evenings over the next 12 months from October 21.

Anchored by CNN business reporters Richard Quest and Liz George, the show will feature trends, topics and tips concerning issues of business management.

Vodafone has previously only used TV sponsorship in consumer promotions, such as its sponsorship of the MTV Awards. It is supporting the sponsorship with a heavyweight advertising presence on CNN, including a series of sponsored 50-second vignettes that will run alongside the advertising slots.

The sponsorship and vignettes are aimed at building brand awareness among a business community that is constantly on the move and hence difficult to reach via traditional advertising routes. The ad spots will promote Vodafone's Connect Card, which enables travellers to access their e-mail and other laptop services when they are away from the office. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.